My Top 5 Social Media Elements

As long as we are still engaging in the chip landscape we might as well get the most out of our social media efforts so they work for us instead of working us to frustration.

There are some simple things you can do to take the sting out of the process and leave you free to enjoy your business and your life.

There are also many different versions of the top 5 social media elements or tools as they all reflect the experience of the writer.

Here are my most important Social Media Elements:

1. Website/Blog
2. Facebook Page
3. Twitter
4. Linked In
5. YouTube (Video Distribution)

All of these can easily be integrated so that they enhance each other while providing a smooth transition for your audience from one to the other as they get to know you and your business.

BLOGSITES

Many are finding that turning their WordPress Blog into their Website is allowing them to quickly update their website ‘in house’.  I actually provide training as I believe in giving the power back to the people !  WordPress templates, with their built in applications and SEO make a lot of steps automatic.

FACEBOOK PAGES

Biz Pages are created from your personal page and allow you to develop relationships with potential customers. Some people are just using their page as their online presence, pointing back to it wherever they can.

TWITTER

This is the fastest way to reach the most amount of people online if of course they happen to see your tweets. I have my Twitter posts automatically posted to Facebook and also to my LinkedIn Profile. The key is to post interesting tweets and mix them up with tweets about your business. I believe in Twitter etticate which means that we should follow back those who follow us. It is easy enough to do a check on www.justunfollow.com to see who is not following you back and unfollow them. An even ratio between them inspires trust.

LINKEDIN

Over 100 million professionals use Linkedin partly because of it’s “gated-access approach” which limits the ability to make connections to an introduction through another member. One of the most important features is LI’s almost 900,000 groups another is that employers post jobs and search for potential employees.

YOUTUBE

Hiring a professional videographer to shoot a segment, ad or promo for your website is the best way to go to ensure you have the best audio and final product. If you have to keep the expenses down you can use your webcam to record yourself or put together a photo slideshow video that can act as a mini-commercial. Link it back to your site on Twitter and post it on FB, LI and everywhere else you can while while linking it all back to your website.

Here is a video slideshow I created for my client Mazza Landscaping Enterprises

The only downside to this video platform for some is the increased censoring and copyright issues. I appreciate that YT is making it easier to support the musicians who provided the music that is driving your video by linking their music to itunes for purchase.

I can walk you through some of the processes above on skype using “share screens” so please contact me if there is anything I can do to make your social media experience a joyful one!